Personnel and job roles (U24: P3)

Learning outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry.

Within the advertising industry there are many different job roles. These include;

• Advertising copywriters
• Social media manager
• Creative director
• Market researcher
• Public affairs consultant 
• Sales promotion accountant executive 
• Digital marketer
• Media buyer
• Product manager
• Marketing executive 
• Advertising account planner

Pasted below is a video animation describing the skills required for 6 of these job roles. I worked on this task with one other member of my group, Matti Benedyk.

Market researcher:

Advertising copywriter:

Marketing executive: 

media buyer, social media manager, creative director: